Section #1: The Hero Area
The opening headline is the most crucial sentence on your sales page. Its purpose is to captivate the attention of your ideal customer by presenting their deepest, most profound desire directly in front of them.
Copy Prompts:
What is the big desired result your ideal customer is looking for that your offer helps them achieve? How quickly can they experience the transformation? Can they avoid common frustrations or roadblocks?
Headline Templates:
– Achieve/Learn to/Become/Create (desired outcome) without (their biggest pain point) even if (a limiting belief/hurdle)
– How to (desired outcome) in as little as (timeframe) even if you (hurdle/obstacle)
– Imagine never feeling (pain point) ever again and instead you (desired outcome)?
– Do you want to (desired outcome) but (biggest pain point)?
Short headline with Focus Keyword
Imagine never feeling (the biggest pain point of your ideal client) ever again and instead, you have (their ultimate desired outcome)?
Section #2: The Pain Points
In this section, our primary focus is on exploring the deepest fears and frustrations of your ideal customer and bringing them to the surface. Our aim is to evoke a powerful reaction from them, making them feel like you have a profound understanding of their thoughts and emotions as if you can read their minds.
Copy Prompts:
What worries them or gets them mad? Who or what do they want to change? Which problems do they face daily? What keeps them up at night? What frequently fails for them? Do they have any pet peeves concerning your industry?
Headline Templates:
– The problem is…
– Does this sound familiar?
– You know you should be doing (x,y,z) but you’re (biggest pain point)
– Many (ideal clients) know the importance of (solution) but struggle with (pain points)
You know that to (result they want to achieve), you need (your offer)...
But here’s the problem. You’re constantly [insert their main roadblock here] and find yourself asking questions like:
- Here's where you can provide a list of bullet points highlighting the problems they’re struggling with.
- Here's where you can provide a list of bullet points highlighting the problems they’re struggling with.
- Here's where you can provide a list of bullet points highlighting the problems they’re struggling with.
- Here's where you can provide a list of bullet points highlighting the problems they’re struggling with.
Section #3: Wants & Desires for the Future
This section is dedicated to painting a picture of the potential transformation that awaits their life or business once they achieve their desired results. The goal is to ignite a sense of excitement and enthusiasm within them, getting them hyped up about the remarkable possibilities and opportunities that lie ahead.
Copy Prompts:
If their problems were solved, what would happen? Do they have goals they want to achieve? What do they want for themselves and those around them? (Friends, family, co-workers, etc.)? When their problem is solved, what does this mean for them long term? What is the outcome they are really after? That is, not just the tangible result, what do they hope to feel or experience? Bonus questions: What does your product or service give your prospect that they might not know about? What are the hidden benefits that might not be obvious at first glance?
Headline Templates:
– Imagine (taking x action) and being able to (desired outcome) while the leads/sales rolled in.
– How would your business/life be different if you could…
– What if you could do (desired result) in the next (specific time) without (pain point)?
Can you imagine having (desired result)... without the (a few things they want to avoid).
What would happen? What would this mean for you and (the desired results of your ideal customer?)
- List out examples of what their life/business will look like after they purchase your offer
- List out examples of what their life/business will look like after they purchase your offer
- List out examples of what their life/business will look like after they purchase your offer
- List out examples of what their life/business will look like after they purchase your offer
Section #4: The Offer Introduction
This section is where we introduce your offer! Thinking back to how you’re offer gets your customer from Point A to Point B, you want to include 1-2 sentences here that positions your offer as the solution to their problems.
Copy Prompts:
What is the name of your offer? What are the tangible results of your offer? What is the big desired result your offer helps your clients to achieve?
Headline Templates:
– Introducing (offer name)
– Presenting (offer name)- Make way for (offer name)
– Say goodbye to (pain point) because (offer name) is here to save the day!
INTRODUCING…
Name of Your Amazing Offer
The ultimate biggest desire you will achieve
Here you can write a brief and engaging overview of what your amazing offer is, and the results you can achieve by buying it – 1-2 sentences that positions your offer as the solution to their problems.
Section #5: Social Proof
After introducing our offer, we want to back it up with evidence so your customers feel more comfortable buying. The simplest way to achieve this is with testimonials.
Headline Templates:
– Here’s what (Client Name) said about (Your offer)
– Let’s take a look at how (offer name) has helped over ‘x number’ of customers!
– With (your offer) you can achieve {desired result]. But don’t just take my word for it, see what some of our past clients had to say:
Testimonials
What they say about us
Without social proof, your site will lack the evidence required to trigger the psychology needed for your customers to feel comfortable buying. Testimonials are the most common way of achieving this.
Section #6: The Offer Breakdown
This section is where we break down the main components of the offer so your potential clients know exactly what they’re going to get. Breaking down each inclusion of your offer with bullet points is an effective way to cover all the details without too much text. If it sounds a little flat, consider following each point with a “so statement”, highlighting the reason why they should care about that particular feature.
Copy Prompts:
What’s included in your offer? (the tangible items). What is the benefit or result of each? (Why should people care?)
Headline Templates:
– What’s Included in (offer name)
– Here’s What You Get Inside (offer name)
– Let’s Take A Peak Behind The Doors of (offer name)
– Let’s Get Down To Business! Here’s Everything You Get When You Purchase (offer name)
Here’s what is waiting for you inside
This comprehensive workbook will help you to promptly and effectively gather the content needed for your coaching website. It is divided into the following 3 sections:
1. Website Content Strategy
This section covers your purpose, target audience, SEO keywords, and competitor analysis so that you have a solid strategy in place to be able to create your compelling website copy
2. Page Content
Learn how to write compelling content for all of the primary pages of your website so you can builder deeper connections with your audience and generate more leads
3. Website Copy Checklist
Here I share best practice guidelines and tips to help you finalise your amazing content. Plus, I give you the inside scoop on my favourite tools I love to use when writing copy to really boost your results.
Section #7: The Bonus!
You’ve already shown them the value of your offer and now it’s time to sweeten the deal add even more value to your offer with bonuses… because who doesn’t love a bonus! Break down each bonus with a description, a few tangible bullet points and a picture or mockup.
Copy Prompts:
What is the name of your bonus offer/s? What is the big desired result they will gain from it?
Headline Templates:
– Ready to see these epic bonuses?! In addition to everything inside of (Your Offer), I’m also going to throw in 3 bonuses to give you a kickstart to (desired result)
– Did someone say bonuses?!
– Here’s what else you’ll get when you buy today…
– Buy today and you’ll get this/these juicy bonuses that will (result)
– That’s Not All! You’ll Also Get…
Did someone say bonuses?!
In addition to everything inside of (Your Offer), I’m also going to throw in 2 bonuses to give you a kickstart to (desired result)
Copy That Converts
Stop agonising over your website content! Learn how to captivate your ideal clients, transform them into adoring customers & grow your coaching business.
Simple Sales
Section #8: The Differentiator
You’ve provided the features & benefits and backed them up with social proof, but your competitors are doing this too. So, this section is about highlighting what makes your offer unique compared to what’s already out there. Essentially, why should customers pick your offer over your competitors? If you can, consider giving them a sneak peek into your offer so you can SHOW them how it’s different (ideal for online courses, memberships etc.)
Copy Prompts:
What makes (your offer) better than your competitors? Why should people work with you and not them? What makes what you offer special or unique? What makes it valuable?
Headline Templates:
– Here’s why (offer name) is different from other products/courses/services:
– (Offer name) is unlike anything you’ve tried before. Here’s why…
– You’ve tried to achieve (desired outcome) before with little success. (Offer name) is different because…
Why entrust [your business name] with your [result] transformation?
What are some key differentiators your ideal clients can expect from your products/services specifically…
- Why your offer is unique and superior to your competitors. It's so valuable because...
- Why your offer is unique and superior to your competitors. It's so valuable because...
- Why your offer is unique and superior to your competitors. It's so valuable because...
- Why your offer is unique and superior to your competitors. It's so valuable because...
Section #9: The Investment
Immediately after we break down the inclusions and bonuses, we want to hit them with the price and CTA to purchase while they’re excited to get their hands on everything. There are a number of ways to present your price such as using pricing tables, highlighting the “most popular” if you have packages, using anchor or tiered pricing and so on. What you choose will depend on your offer and ideal clients.
Copy Prompts: What is the price of your offer? Do you offer a payment plan? Have a recurring payment system? Give any discounts for paying in full, annually, or upfront. Require a deposit? And is it non-refundable? Are there any bonuses included with purchase?
Pro Tips:
– Add 1-2 testimonials again directly under the investment section. So, after seeing the price, users are also instantly reminded of the results they can get!
– Clearly communicate any additional fees, hidden costs, or terms and conditions related to the pricing. Honesty and transparency build trust with customers.
Inclusions & Pricing:
Are you ready to (desired result)? When you enroll today, you’ll get:
Premium Plan
What You'll Get-
1 on 1 Session
-
90 Minutes Session
-
Career Counselling
-
Customized Goal Path
-
Development Perspective
-
Support Over Email
Base Plan
What You'll Get-
1 on 1 Session
-
90 Minutes Session
-
Career Counselling
Pricing & payments:
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Section #10: Risk Reversal
This is a simple but powerful strategy to help eliminate barriers to buying. Before buying anything people will always weigh up the risk of making a wrong decision. By offering a risk reversal you remove the risk and in turn, give potential customers a sense of comfort, certainty and trust.
Copy Prompts:
Do you offer a guarantee for your offer? If so, describe exactly what someone would need to do in order to qualify for their money back.
Headline Templates:
– x Day Money Back Guarantee
– You’re protected by our 100% money-back guarantee
– The risk is on us! You’re covered by our 100% money-back guarantee!
– Guaranteed satisfaction or your money back!
– Not sure if this is for you. Try it for X days and if it’s not for you, we’ll refund you!
100% Satisfaction Guarantee
I am confident in CoachSite Complete and the time & energy it will save you. That’s why I’m happy to offer a 7-day money-back guarantee. So, after you get an inside look at the system & process, if it just doesn’t feel right, we can part as friends and your money will be refunded in full. No muss, no fuss!
Section #11: How It Works
For products/services where there are several steps involved to consume them, a “how it works” explanation is recommended. People love to know how it all works before they put their money in, it gives them certainty. It also helps to set clear expectations of what is involved when working with you.
Copy Prompts:
What is the process for people to work with you or buy from you? What steps do customers have to take?
How it works
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What is the process for people to work with you or buy from you?
People love to know how it all works before they put their money in, it gives them certainty. It also helps to set clear expectations of what is involved when working with you.
Need help? Call us
888-2003-234
Customer Service?
Let's Talk
How it works Step 1
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How it works Step 2
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How it works Step 3
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Section #12: About You
Brutal truth. Nobody really cares about you, they care about what you can give them. Therefore, this section is all about building Know, Like & Trust; the three essential factors in establishing a strong connection with your audience. Pro Tip: Include a picture of yourself in this section.
Copy Prompts:
Why did you decide to create this offer? What are your values/passions in relation to your offer? What makes you an expert/authority in your niche?
Headline Templates:
– Hi, I’m (name)
– I used to be (client’s biggest pain point). Hi, my name is (name) and I’ve been where you are today.
– Meet (name) your (exciting title)
– A few years ago I was just like you…
– Meet the mastermind behind (offer name)
Hi, I'm Jackie
Life coach and master of goals.
Don’t just list your business history! Effective marketing is about storytelling, so be creative.
When completing this section, consider answering the following:
What is your background?
What problem did you discover?
How did you rise to the challenge to solve it?
Were there any obstacles along the way in solving it, and;
How did you overcome them?
Section #13: About Them – Who is this for?
This section is where we speak to our ideal clients directly who are still sitting on the fence to help get them over the line. This is achieved by calling out their specific traits and desires. It isn’t about convincing them, it’s about informing them so they can make the right choice. If they can’t be convinced, chances are they aren’t your ideal client, so that’s ok if they don’t convert.
Copy Prompts:
Who is the perfect customer for this offer? How do they describe themselves? What do they call themselves? What is their ultimate desire?
Headline Templates:
– Still undecided? This program is a perfect fit for you, if…
– (offer name) was made for/to help…
– You’ll benefit the most from (offer name) if you’re…
– Still unsure if (offer) is right for you?
– Here’s (X number) of ways to know you’re ready for this…
Still undecided?
- You're a [ideal customer trait] who wants [Tangible feature], so you can [benefit that gives them their ultimate desire]
- You're a [ideal customer trait] who wants [Tangible feature], so you can [benefit that gives them their ultimate desire]
- You're a [ideal customer trait] who wants [Tangible feature], so you can [benefit that gives them their ultimate desire]
- You're a [ideal customer trait] who wants [Tangible feature], so you can [benefit that gives them their ultimate desire]
Section #14: The FAQs
Your FAQs are a great way to summarise your offer and cover important info that may have been skimmed over. Most importantly,
they allow you to address any objections your customers may still have. Make a list of your commonly asked questions as well as the biggest objections your ideal clients have (time, skills, money etc.) and use those to create your Q&As. Remember to give solid answers that aim to inform… not convince.
Copy Prompts:
What are 5-7 questions your ideal customer may have before they feel confident enough to purchase your offer? What exactly does your (offer) include? I’m in the (niche) industry. Will this work for me? I’m not a [skill set], will I still be able to do this?
What if I purchase and realise it’s not for me? When/how do I access your program/course/service?
Headline Templates:
– Top FAQs
– Frequently Asked Questions
– Burning Questions about (offer)
– What other people wanted to know
Frequently Asked Questions
The most common questions are covered below but if you need further information, please send us a message.
Section #15: The Final CTA
It’s time to summarize the page and wrap everything up with one final call to action. You should be including CTA’s throughout your entire sales page but this is your final chance to make an impression and convert a client. Remember to be very clear and concise; a confused mind always says no.
Copy Prompts:
Why do they need your offer and why do they need it now? What will their life/business will look like after they get your offer? What is the big desired result your ideal customer is looking for that your offer helps them achieve?
Headline Templates:
– Are you ready to achieve (desired outcome)? Click here!
– Don’t delay, start (action that your customer will take/result they will get) today!
– (action required to make a change) and get new clients/sell your programs today!
– Sign me up! I’m ready to (desired outcome)
Don’t delay, start (action that your customer will take/result they will get) today!
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